Political Campaign Craftsmanship: A Professional's Guide to Campaigning for Public Office by Edward Schwartzman

Author:Edward Schwartzman [Schwartzman, Edward]
Language: eng
Format: epub
Tags: Political Science, Political Process, Campaigns & Elections, American Government, State, General
ISBN: 9780887387425
Google: PQ3vnQEACAAJ
Goodreads: 2081418
Publisher: Routledge
Published: 1988-12-31T00:00:00+00:00

NAME IDENTIFICATION PROBLEMS

Deliberate splitting, as described above, relies on voters’ recognizing a candidate’s faith, ethnic group, or race from his name, such identification is probably worth 10 to 15 percent of the total ethnic vote, depending, of course, on the ethnic makeup of the district. A candidate may have difficulty if his name is not easily identifiable as belonging to the politically dominant group. Such a situation may be agonizing—-you can’t go out and advertise that, although your name is Brown, you’re really Italian. In one case, a candidate, pushing the matter to excess, wore a Star of David medallion on his street tours in a Jewish area to identify himself as Jewish. One way to handle this is to use civic group associations, indicating your background in your literature, and taking “ethnic” sides of issues if your research and your convictions make this seem to be the proper thing to do. In his race for a judgeship in the Bronx, a Jew whose name did not sound Jewish considered using the slogan, “Put a mensch on the bench,” to establish his religious ties in the voters’ minds.*

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.